It’s great to see more and more people are thinking about their online budgets properly and making sure that have devoted enough finances, time and resources to landing page design and so forth. However, for the larger campaigns this can prove quite difficult, due to the fact you are running multiple actual ads as well as variations on copy. How do you manage 20 or so landing pages plus their variations?

Templates Are You Answer

It’s not as hard as you might think. Most websites these days are part of a CMS system. Most CMS systems have the ability to exclude pages from navigation menu blocks and so forth so they exist and float in that part of the Internet only accessible through PPC ads. That is your first step, add those pages to the CMS and remove them from the navigation.

Then, you assign them a separate template to the rest of the website, the whole point they are separate to begin with. If your CMS does not have that ability, there are plenty out there that do, it will definitely be worth your while.

Now You Need to Generate the Content

For the more elite and dedicated marketers out there, start being extra nice to your web developers. Because these are the people that will add that little extra bit of spice. In your template you can create content blocks that are dependent on the keyword referrer. By correctly tagging your destination URLs with proper parameters, you can allow content filters that determine the header images, headlines and content to increase your chance of conversion.

Obviously we can’t give away all our secrets on this blog in one post, so stay tuned over the coming weeks for the full breakdown.