You Aren’t Doing it Properly
Recently on Twitter, in one of my streams, someone posted information relating to information coming from Omniture about online marketing spends. And the data is nothing less than shocking. I had always assumed that people running campaigns without taking on any kind of advice would be shooting themselves in the foot and missing out on good returns on their investment. But the Omniture data suggests that:
“Industry research indicates that for every $92 spent online to acquire site traffic or build awareness, only $1 is spent to proactively convert this traffic,” said Gail Ennis, SVP of Marketing, Omniture. “Advertisers are spending huge sums to get traffic to their sites and we have seen that by focusing on increasing conversion, online marketers can have a tremendous impact on the bottom line.”
