This week we will start with a simple question that is remarkably overlooked. Many PPC users spend all their time tweaking their ad copy to maximise their click thrus. Good move! However what happens in the transition between PPC team and web developers is the fact that the copy on the landing pages is not updated on the same time. Small changes from Register VS Sign Up could mean the difference between 1% click thru, and even a larger difference in conversion rate. But imagine a user who goes to register, but instead is requested to sign up - there is the chance they could feel mislead and bounce. And now your data says that Register might not work as well. continue reading »

The landing pages on any website have one job, and one job only: to get someone to take an action. And if you think about real world scenarios, when are people more likely to follow through on a recommendation or follow you in the actions that you are taking? It is when they trust you.

And if you think about the Internet and the buying process, the only time your website will convert is if you gain that trust. No matter how pretty your banner is, or how convincing the copy or you put the contact us form straight bang in the middle of the screen - no one is touching it without the trust.

So the million dollar question (and this could be literal million dollars) is how do you earn the trust on just one webpage?

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