I have noticed a strange trend lately with a lot of landing pages. Many people are starting to understand the importance of them and hence are doing whatever they can to make room in their budget for them. And it’s probably these tight restrictions and cheap marketing heads that haven’t been sold on it correctly have ended up creating in some really sloppy implementations of a “conversion friendly” landing page. So this post aims to outline what you should really doing as regards the design of your home page. continue reading »

Whilst mainly we talk about the optimisation of landing pages on this blog, there is no reason why these same principles cannot be applied across any online project - whether its a website or a portal. continue reading »

It’s great to see more and more people are thinking about their online budgets properly and making sure that have devoted enough finances, time and resources to landing page design and so forth. However, for the larger campaigns this can prove quite difficult, due to the fact you are running multiple actual ads as well as variations on copy. How do you manage 20 or so landing pages plus their variations? continue reading »